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EMarketing Manager - ONET Job Title: (Marketing Managers)

Industry: All Other Business Support Services

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Job Title:		EMarketing Manager
ONET Job Title:		Marketing Managers
Industry:		All Other Business Support Services
Job Type:		Full Time
Job Shift:		First Shift (Day)
Job Location:		St. Croix
Minimum Education:		Bachelors Degree
Degree Title:		Marketing
Career Level:		Experienced (Non-Manager)
Minimum Experience:		3 Years

Job Description:

Position Summary:

The E-Marketing Manager is responsible for implementing methods to improve websites’ organic search rankings (SEO). This includes keyword research, analyzing website content, documenting changes made, and keeping stakeholders informed of actions taken. In addition, the E-Marketing Manager will develop and optimize pay-per-click campaigns. This includes managing keyword research and bids, formulating and managing the PPC budgets, analyzing results, and reporting results. This person must be organized, understand business drivers, and possess effective communication skills to develop and maintain close relationships with the top-tier search engines and other advertising channels. This position has no direct reports or supervisory responsibility.

Essential Functions:

· Review and analyze web sites, through detailed written documentation, identifying areas for improvement and change relative to SEO.

· Develop SEO content to include strategic keyword placement within compelling copy that maximizes opportunities for indexing, ranking, click-through, and conversion.

· Create original content while including necessary keywords, titles and descriptions to improve the performance of a site.

· Responsible for implementing different strategies such as changing keywords, H1 tags, copy on web site and implementing editorial improvements to meet online objectives and desired targeted organic search positions.

· Monitor, on an on-going basis, SEO results and manage projects to ensure continued high rankings.

· Work with analytics team to maximize optimization of keyword for PPC and SEO campaigns

· Manage advertising spend budget for PPC and display media

· Manage optimization of websites (not just landing pages)

· Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.

· Reports SEO performance including ranking and volume trends

· Reports on PPC and display advertising

· Performs A/B testing to determine most effective landing pages and website layouts

· Proactively make strategic PPC campaign recommendations.

· Competitive intelligence; analyze highly indexed sites to determine new SEO strategies.

· Utilize bid management tools and data modeling to maximize the effectiveness of PPC Campaigns.

· Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.

· Optimize landing pages for search engine quality score.

· Serve as liaison with paid search engine contacts.

Skills Required

Experience and Education

· BS Marketing

· 3 years of search engine optimization and pay-per click experience.

· Must have knowledge of Google Adwords and Microsoft adCenter.

· Ability to perform research, analyzes websites, document changes, and makes decisions regarding optimization approach.

· Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.

· Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.

· Google AdWords & Microsoft adCenter accreditations a plus.

· Unsecured lending experience a plus!

Physical Requirements/Work Environment:

Daily exposure to PC's and Networks, the ability to lift 50lbs with assistance, move heavy equipment and boxes when necessary. Will require long hours and some weekends when business needs dictate.

	Company Information	More jobs from this company
	Company Name: Cane Bay Partners VI, LLLP Company Description: Cane Bay Partners VI, LLLP was formed in June 2009 and founded by four internationally experienced business executives with over 70 years combined experience. Focusing our efforts primarily in the financial services industry, our management consulting practice specializes in providing services to clients in need of sophisticated risk management models, debt collections organizations which require liquidation models and analytics, and portfolio management companies desiring a variety of services. More specifically, our practice has elected to specialize in three areas where we believe our core competencies reside: (1) management consulting (2) risk management/underwriting and (3) service provider analysis (herein referred to as “marketing”). Cane Bay Partners VI, LLLP is an Equal Opportunity Employer.

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