Job Description:
We are hiring a marketing coordinator to assist in the expansion and optimization of our organic and email marketing channels. This position will be participate in projects designed to enhance our inbound and outbound marketing efforts. The individual in this role will coordinate marketing efforts across all departments in the company. Responsibilities include contribution to the following marketing activities: · Develop cross-channel marketing strategies · Develop inbound and outbound strategies · Manage market research vendor · Generate actionable insights on customers · Manage SEO campaign · Manage ORM campaign · Track and document industry fluctuations · Marketing analytics · Vendor Management/Invoice Approval · Organic Marketing Project Management · Ongoing Competitive Analysis · Coordination with copywriters & legal to process and document content approval · Participate in content development process · Participate in email deployment process |